To tie in with the start of the Tutankhamun exhibition in London, the newspaper wanted to run an Egyptian DVD and book promotion.

DETAIL

The agency, selected a range of DVD titles and licensed in a range of book titles for the promotion.

A special download page was also created for the newspaper offering free download clips from the commentary of the O2 tour of the exhibition, to readers.

November 2007

Affinity Partnerships
Design
Interactive
Licensing
Manufacturing
Media Promotions