| THE BRIEF
Following on from the success of the World at War promotion earlier this year, the agency were asked to source a World War 1 range of high quality DVDs.
DETAIL
The Agency sourced the entire series (26 episodes) of The Great War which is the definitive television work on the First World War. It set out to tell the story of the war through the testimony of key participants – from civilians to ordinary soldiers, from statesmen to generals. The result was a unique and irreplaceable record since many of the eyewitnesses captured on film did not have long to live.
A special Download promotion ran alongside the in paper copy, offering a free daily download from a book called 'Forgotten Voices' - memories from WW1.
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