| THE BRIEF
To create and host a microsite, as well as design and print a map to support and create awareness of 'Britain's Favourite View', the ITV series broadcast in August.
DETAIL
Britain’s Favourite View showcases 16 views championed by celebrities who believe that their view is truly Britain’s favourite. You can get a Britain’s Favourite View map free simply by visiting www.britainsviews.com .The map features 43 sites that illustrate the diversity and splendour of the British landscape including those championed by celebrities in the current ITV1 series.
The agency secured promotional partners for Visit Britain, linking with Octopus the book publisher of the book from the series, and finding a media partner, The Times, who polybagged copies of the map on the weekend of the launch of the tv series.
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