| THE BRIEF
The newspaper wanted to run a classical promotion around the 200th anniversary of Mozart's birth and asked the agency to source content.
DETAIL
The RPO were approached to provide Mozart audio content. From this meeting a full promotion was agreed on. To co-incide with the 2 Mozart discs being polybagged with the paper, the RPO ran a special ticket price offer with the paper.
The Mozart titles also launched a week long promotion whereby a CD by a Great Classical Composer, was featured each day. Readers were able to visit a website and get a free download of 1 of the classical tracks featured on each day's cd. They could also collect tokens to redeem the Classical Cds free of charge (p&p payable). They also had the option to purchase a specially designed and produced Collectors Pack, with a free bonus CD.
The agency arranged all fulfilment of the promotion.
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