| THE BRIEF
To coincide with the 'Walking with Dinosaurs Arena Spectacular' to take place at the O2 later this summer, the paper wanted to run a 2 week Dinosaur promotion.
DETAIL
TCP licensed Dinosaur content for the paper to run across 2 weeks of activity in paper, and designed pos units for the retailers supporting the promotion. The content was from the 'Walking with Dinosaurs' and 'Walking with Beasts' series.
TCP also manufactured the 'Making of...Walking with Dinosaurs arena spectacular' dvd, which the paper had licensed directly.
 |
