| THE BRIEF
The content owner wanted to run a promotion of a free exclusive dvd of special content from the last 3 Britain's Got Talent shows. They asked the agency to find a suitable national newspaper partner.
DETAIL
The agency found a media partner for the promotion, and arranged to mix, author and manufacture the dvd in a short space of time.
The dvd was covermounted for certain regions of the UK, and available to collect from a retailer in other areas.
To see how this promotion came to life, view the presentation click here.
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